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Analysis

Insights from a Uplatform’s Payments Expert

Tuesday 21 de January 2025 / 12:00

2 minutos de lectura

(Chipre).- "Smooth transactions, happy players," says Anzhelika, Uplatform Head of Payments B2B, who answered some questions regarding new approaches in iGaming payment systems with the integration of emerging technologies and player preferences.

Insights from a Uplatform’s Payments Expert

1. How are Uplatform and its partner payment providers innovating and exploring new approaches in iGaming payment systems to meet the changing demands of the industry, especially with the integration of emerging technologies and varying player preferences? What are the emerging demands from both operators and players regarding payment options, and how do you ensure accurate tracking of these demands?

Today, the world evolves every second, and the iGaming payment industry is no exception to this rapid development. To stay informed about the latest innovations, it’s crucial to immerse ourselves in industry events and actively engage in networking—something Uplatform prioritizes. We strive to stay up-to-date with all market updates, events, and new regulations to help our partners and clients grow and stay ahead of the curve. We are especially grateful to our trusted partners for sharing vital information with us, which can impact business operations.

Now more than ever, we see that integrating new technologies greatly enhances player satisfaction and simplifies many processes. For instance, the use of blockchain and cryptocurrencies offers users increased privacy, fast payment processing, and streamlined complex payouts through the automation of bonus programs. Given strict regulatory requirements, blockchain also provides the ability to verify every transaction transparently.

Payments Expert

Biometric authorization is also playing a significant role. Utilizing fingerprint or facial recognition makes payments safer, more convenient, and faster. Artificial intelligence is another admirable innovation actively used in our industry. It enables real-time transaction analysis and helps identify suspicious activities, significantly reducing fraud risks.

Our primary goal is to provide players with a variety of payment solutions that support multiple currencies, including cryptocurrencies, and payment methods tailored to different regions. Players expect swift transactions, especially when withdrawing their winnings. It’s equally essential to ensure maximum protection of their personal and financial data.

Uplatform pays great attention to these needs, so we adhere to all regulatory requirements and ensure strict compliance with local laws and AML/KYC standards. We also continuously monitor the quality of payment methods across projects, regularly updating APIs and testing new payment methods before rolling them out. We also keep a close eye on the security and performance of our payment solutions with the help of daily automated monitoring handled by our dedicated analytics team.

2. From your vantage point, how do you observe the implementation of payment systems across different regions? Are there notable trends or preferences in specific markets that Uplatform has identified, and how do these observations shape your strategies or products like Upayment?

Each region has its own unique characteristics, requirements, and player preferences, and a successful iGaming strategy must take these differences into account. Moreover, players are naturally accustomed to using their local payment methods, which are particularly popular in their respective countries. For example, one of the players’ favorite methods in Brazil is the Pix wallet, as it’s widely used for daily transactions there.

The Uplatform team approaches this with great care. First and foremost, we always analyze the local market and identify the payment methods that resonate most with our target audience. We strive to partner with local providers who often assist in selecting the most suitable payment methods and recommending solutions tailored to their specific regions.

Payments Expert

Uplatform actively participates in both local and international exhibitions and conferences to stay on top of the latest trends, regulatory changes, and cutting-edge payment industry solutions.

We understand that preferences can vary significantly from region to region, sometimes in surprising ways. For instance, Europe heavily relies on e-wallets like Skrill and Neteller, while Asia is more focused on payments via QR codes or mobile wallets such as Paytm and GCash. In Latin America, cash-based payment systems like Boleto Bancário are deeply ingrained in user habits. Meanwhile, Africa predominantly relies on mobile payment systems like M-Pesa, which provide access to financial services for millions of people.

This is why we approach each region individually, conducting a deep and thorough analysis of its unique characteristics.

Upayment reflects this approach perfectly: it delivers versatility, localization, security, and high performance, ensuring that every player can access convenient and reliable payment methods regardless of their location.

3. How have regional regulations changed, especially after the pandemic, to create a stronger and more secure payment industry? Can you share some examples of positive changes and maybe some challenges too?

We have observed significant changes in regional regulations following the challenging period of the pandemic. These changes were primarily aimed at adapting to new global conditions and ensuring the reliability and security of the payment industry.

Requirements for anti-money laundering (AML) and customer identification (KYC) have become significantly stricter to combat fraud. Plus, as online payments continue to grow, there’s a lot more focus on keeping user data safe and secure. For example, Europe continues to actively implement GDPR, and many countries have adopted similar frameworks tailored to their markets. Audits and additional reporting requirements have also become more rigorous to ensure operational transparency. In some countries, cryptocurrencies are now recognized as a legal payment method, with legal frameworks established to enable users to utilize them lawfully.

Of course, every change comes with its upsides and challenges for businesses. For instance, the strengthening of UPI regulations in India led to explosive growth in mobile payments. Moreover, fintech companies working with this platform received new incentives. On the other hand, Nigeria introduced restrictions on cryptocurrency use, which was previously very popular. This caused dissatisfaction among younger generations and the tech sector.

It is crucial to strike a balance between regulation and the ability to adopt new technologies.

Looking ahead, I believe we will see more new rules and advancements, particularly driven by automation. Regulators are likely to pursue its integration actively. It is encouraging to see that many countries are focusing on creating their own payment ecosystems.

4. With the increasing use of digital wallets launched by online casinos, how has Uplatform adapted to this trend? Can you provide insights into the advantages, risks, and market reflections associated with the use of digital wallets in the iGaming industry?

E-wallets are currently quite popular among our players, as they have become an integral part of adapting to modern technologies. Moreover, they often cover the majority of regions, which is highly convenient—one payment method for all countries worldwide. Skrill, Neteller, Revolut, and various cryptocurrency wallets effectively meet our clients’ needs, making deposits and withdrawals fast and secure.

Mobile apps with wallet functionalities have also gained momentum, simplifying fund management, transaction tracking, and even providing access to bonuses. The most player-friendly feature is automated account registration using wallet registration data—all in just one click.

However, it is also important to consider the risks, including reliance on technology, regulatory restrictions, and cyber threats. In some countries, digital wallets are not legal for gambling transactions. One must also consider the risks of hacking or phishing attacks.

While risks are always present, the prospects for this payment method remain very promising! Trust in crypto wallets is growing daily, prompting online casinos to actively integrate cryptocurrency wallets to attract a younger and more tech-savvy audience. The competition in the payment solutions market is enormous, and as the number of digital wallet providers increases, there are greater opportunities to secure better conditions: lower fees, user-friendly interfaces, and faster processing times.

5. Considering the rising popularity of cryptocurrency casinos, how does Uplatform perceive its role in online casino payment systems? Are there specific challenges and/or opportunities presented by the use of cryptocurrencies, and how is your company addressing them?

Cryptocurrencies offer vast opportunities for growth and attracting new players. They are becoming an integral part of the online casino ecosystem, providing significant advantages such as global accessibility and high levels of privacy.

One major benefit is that crypto processing does not rely on banking systems, which means blockchain-based transactions are often faster than traditional methods. Since Uplatform is committed to offering its players from every corner of the world the widest range of currencies, we support not only popular cryptocurrencies like Bitcoin and Ethereum but also lesser-known coins. The list is extensive.

However, as cryptocurrencies are not yet universally recognized as an official payment method, regulatory restrictions remain. In some countries, they are banned or strictly regulated, which complicates operations for project processing across various regions. There are also challenges with cryptocurrency exchange rates—they can be volatile, which may cause misunderstandings during transactions. We always advise players to take this factor into account when making deposits or withdrawals.

The high anonymity of cryptocurrencies can sometimes be exploited for illegal activities, such as money laundering. This requires us, as a platform, to implement strict KYC (Know Your Customer) and AML (Anti-Money Laundering) measures.

6. Crash games are becoming a hit in online and crypto casinos. How do you see them shaping the future of online payments? Are there any specific steps Uplatform and its partners are taking to ensure payment systems work seamlessly with the unique nature of these games?

“Crash” games have become incredibly popular in online and crypto casinos due to their dynamic mechanics, simplicity, and high player engagement. Naturally, this popularity impacts payment systems, and requires adaptation from both platforms and their partners.

Due to the fast-paced nature of these games, multiple bets need to be processed in a short time frame. That means payment methods need to be lightning-fast, with transactions processed almost instantly. Currently, cryptocurrency solutions, which Uplatform actively utilizes, are best suited to handle such a flow. This increases demand for platforms that support fast cryptocurrency transactions.

Another key factor is the need for low minimum limits, especially for deposits. Many players prefer to place small bets, which means payment systems must be optimized for handling micropayments with low fees. Unfortunately, not all payment providers are equipped to meet this requirement. However, we strive to find compromises. One solution we can recommend is implementing personalized limits for bets, deposits, and automated payout processing.

Payments Expert

Additionally, creating internal wallets for instant transactions is another potential solution. This would allow players to transfer funds quickly within the system without requiring repeated interaction with external networks. Uplatform is actively exploring this option.

Categoría:Analysis

Tags: Uplatform,

País: Cyprus

Región: EMEA

Event

Peru Gaming Show 2025

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Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

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Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

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Monday 14 Jul 2025 / 12:00

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